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Nescafe Advertisement Video
The aim is to promote coffee grown in South America and to inspire the drinkers’ imagination of adventures that could become possible by drinking coffee from South America.
I designed two emotive motion graphic adverts that showcase the Nescafe blend design based on the concept of the South America adventure.
Label
Because the theme is an adventure in South America, I chose tropical rainforest and the recognizable bird Toco toucan as design elements. And I used colours that can make people feel passion and excitement.
Scene
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Video V1
In this video, I combined the coffee-making process with the style of South America and used cheerful music to bring out the atmosphere.
Video V2
This version mainly shows the new packaging design of coffee.
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